Do You Know Which Search Engine to Target

We are going through an era where technological improvements have stormed with innovations and advancements around us, we all are part of this era and so use different things on a daily basis but never realized how certain things work behind the scenes.

This is the precise case when it comes to an online market where SEO has struck many online businesses with success and the importance of understanding it more and more has risen than ever.

Well, to help you understand some of the basics concerning search engines, have you ever noticed that you search for the same thing in different search engines and different search results are shown each time.

However, there are several factors involving creating such differences from algorithms to factors effecting search engine rankings. The following are some comparison between different search engines presenting the patterns and results for:

1) Google: Google is an Information Engine

It Loves Wikipedia and the results give you a clear picture

It relies heavily on trust factors

2) Yahoo: It is a Social Engine

Many results have eBay listings (a Yahoo partner), del.icio.us (Owned by Yahoo) and Flickr results (Owned by Yahoo)

Tries to incorporate Yahoo Answers into many results

3) MSN: Considered to be a Product Engine

Almost always has results for product based searches not found in the other engines

Starting to use more Wikipedia results as their algorithm matures

4) Ask: Know to be the Clustering Engine

Their results try to give you all the surrounding information around your search term

Trying to get into the mindshare of America


These are some of the things would like you to understand and target the search engines which you want to increase your page rank upon so the selection of keywords and key phrases will differ.

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One Response to “Do You Know Which Search Engine to Target”

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