Your website and internal ranking factors
There are basically two types of factors which can influence your website ranking in the SERP’s. There are categorized as
- Internal SEO factors
The internal SEO factors can be controlled by the website owners administrators - External SEO factors
These external factors are not in control of the site administrators, and thus based on either search engines, link building strategy or crawling algorithms.
Internal SEO ranking factors are categorized into
Web Page layout factors that may affect SEO
There are several considerations which may affect your search engine rankings one is Amount of text in your website. If you have more text on your website it will be good to SEO prospective. Recommended ration of text on your website is 500 – 3000 words. Your website visibility increases in the search engines rankings as your website text increases. The second most important factor is number of keywords used in a single page. It is recommended that not more than 3 to 4 keywords are used in a single page. It depends on the text; if you have a greater text then you may repeat keywords in a natural way which is also known as keyword density.
Experts from the web design company working in search engine optimization department recommends to place the keywords or key phrases at the beginning of the web page because of more good impact on search engines. Other important search engine ranking factors are the use of Meta tags, the most important and relevant to search engines are Title tag and description tags which Google use to display in the SERP’s.
Website structure
Expansion of the website
Website expansion is more likely have a good impact on Search engines, the greater the ratio of number of web pages in your website it is beneficial in the visibility in the search engine ranking.
Navigation Menu
Placement of the keywords in the navigation menu is very beneficial for the search engine ranking factors
Keywords in web page names
SEO experts recommended the practice of adding the keyword to the web page name. It have the good impact on search engine position of the website.
SEO and the home page
It is being observed that 30 % to 40 % traffic is derived from your home page of the website which is index.html. So it should be optimized from every view point from linking strategy to the content to keyword ration, from header menu to the Meta tags.